Case Study
Plant By Number
Plant by Number is a landscaping design company that simplifies outdoor design by offering easy-to-follow, custom plant layouts. Designed for both beginners and experienced gardeners, their step-by-step guides help customers create beautiful, cohesive gardens without the guesswork. Each plan is tailored to the specific climate and space of the client, ensuring a thriving and visually appealing outdoor environment. With a focus on simplicity and design, Plant by Number makes it easy for anyone to achieve professional-looking landscapes at home, transforming outdoor spaces into stunning, personalized gardens.
Project Details
For Plant by Number, I developed a content creation strategy to boost website traffic and position the brand as a leader in sustainable landscaping with a fun twist. This included producing SEO-optimized blog posts on eco-friendly garden design and seasonal planting, along with complementary social media content to drive engagement. The project resulted in a 35% increase in website traffic, enhanced brand recognition, and stronger social media engagement.
Creative Process
The creative process for Plant by Number began with thorough research into sustainable landscaping trends and target audience interests and combining it into their unique flare. I developed a content strategy that combined SEO-optimized blog topics with visually appealing social media posts to attract and engage users. By focusing on educational yet accessible content, I aimed to establish the brand’s expertise while encouraging audience interaction. Regular analytics reviews helped refine the approach, ensuring the content resonated and drove traffic effectively.
