Case Study
BOCE
BOCE is a company specializing in high-quality, handcrafted coasters designed for functionality. With a focus on unique materials and modern designs, BOCE offers a range of coasters that protect surfaces while enhancing the flavor of the drink. The brand combines craftsmanship and creativity to provide customers with products that are both practical and visually appealing, catering to those who appreciate attention to detail and high-end aesthetics. BOCE’s commitment to quality and design has positioned them as a go-to brand for unique, durable coasters.
Project Details
For BOCE, I implemented a social media management project to boost brand awareness, grow the follower base, and increase sales. The strategy focused on engaging content that showcased BOCE's unique, flavor changing coasters through eye-catching images and videos, while fostering community interaction through comments, giveaways, and user-generated content. Regular analytics monitoring tracked performance, leading to a 50% increase in followers, enhanced brand visibility, and improved sales.
Creative Process
The creative process for BOCE involved analyzing the brand’s identity and target audience to develop a tailored social media strategy. I focused on creating visually appealing content, including high-quality images and engaging videos that showcased the coasters in everyday settings. To encourage community interaction, I implemented interactive tactics like giveaways and prompts for user-generated content. Regular monitoring of performance metrics allowed me to refine our approach, ensuring the content resonated with the audience and effectively boosted engagement and sales.
